Cláudia Freixinho Serrano took part in a Community Future Talks Summer session dedicated to “Industrial Property - Trademarks, Patents and Innovation as Tools for Competitiveness”.
Community Future Talks Summer is an initiative organised by Comunilog Consulting and webIQ, bringing together experts and partners to share practical knowledge applicable to everyday challenges.
During the session, Cláudia Freixinho Serrano addressed some of the main challenges faced by companies in identifying, protecting and creating value from their intangible assets. She also discussed the role of trademarks, patents and other industrial property rights in shaping growth and differentiation strategies.
More than legal instruments, these rights can serve as strategic assets that protect innovation, strengthen a company’s market position, help prevent disputes and create sustainable competitive advantages.
NLP thanks Comunilog for the invitation and the organisation of the session, as well as all participants for their interest and thoughtful questions.