“Without a clear protection strategy, we risk failing to monetize what may be a company’s most valuable asset: innovation.” Protection is the first step towards building strong businesses and creating real economic value from these assets, warn the founding partners of NLP.
Sara Nazaré, Beatriz Lima and Joana Piriquito Santos, partners at NLP, started working together and, from professional admiration, grew the friendship and trust that led them to launch their own practice. Committed to creating a project that would add value to the legal market and to the wider community, they founded NLP.
It is in this spirit that the interview with Executiva takes place – a platform that seeks to give voice to women who see their careers as a source of fulfillment, who aspire to reach new heights and to turn challenges into opportunities.
