Digital platforms and the exploitation of sports rights at the 2026 World Cup

The article examines how digital platforms are reshaping the traditional model for exploiting sports media rights, creating new opportunities but also serious challenges, particularly in tackling illegal streaming.

The piece highlights the importance of a coordinated response between right holders, digital platforms, communications operators and public authorities, combining:

• an accessible and attractive legal offer
• effective enforcement mechanisms
• swift blocking of unlawful content

This contribution reflects NLP’s close monitoring of developments in the media, technology and intellectual property sectors, with a particular focus on the exploitation, protection and enforcement of rights in the digital environment.